FMERA Enlists Niche Marketing Team to Promote Fort’s Unique Features
Following a Request for Proposal (RFP) released in May 2017, a team of economic development consulting and marketing professionals with Base Realignment and Closure (BRAC) expertise was awarded a contract for real estate marketing and lead generation services by the Fort Monmouth Economic Revitalization Authority (FMERA) Board at its August meeting. FMERA will enter into a contract with The Riddle Team, a venture between The Riddle Company, LLC of Washington, D.C. as prime contractor, and EMI Strategy of Newark, New Jersey and Return on Investment, Inc. of Annandale, Virginia, as subcontractors.
The Riddle Team scored high on its proposal due to its qualifications and experience; knowledge of best practices in marketing for economic development organizations and BRAC-related local redevelopment authorities; and its understanding of and plan to fulfill the RFP’s scope of services. Notably, The Riddle Team possesses substantial experience in lead generation and prospect sourcing for real estate development projects.
“Based on its proposal and the evaluation committee’s stringent evaluation, The Riddle Team shows great promise for attracting real estate development projects aligned with the Fort Monmouth Reuse and Redevelopment Plan,” said Dave Nuse, FMERA Director of Real Estate Development. “The Team’s background in the unique challenges and features of BRAC initiatives will support FMERA’s vision for the Fort.”
The Riddle Team will be co-managed by Catherine Timko, CEO of the Riddle Company, and Emily Manz, President of EMI Strategy. Ms. Timko has been engaged in the fields of economic development and marketing for over 30 years, consulting on or directly managing projects totaling over seven million square feet of commercial space, including the redevelopment of Walter Reed Hospital and the U.S. Navy Yard in Washington, D.C. and Fort McPherson in Atlanta, Georgia. Ms. Manz is a Newark-based urban planner and an expert in placemaking and lead generation, focused on providing services for clients in New Jersey, New York and Rhode Island. The Riddle Team also includes David Nellis of Return on Investment, Inc., a strategic marketing communications agency based in Annandale, Virginia, that specializes in market research and analysis as well as online and offline creative services.
Note: FMERA Board action is subject to a ten (10) day veto period by the Governor.